Record bed tax indicates record visitors in June

The Bay County Tourist Development Council announced Tuesday record tourism development tax collection for Panama City Beach in June 2016. The collection was a 3.34-percent increase over the same month in 2015, indicating record numbers of visitors.

“This summer is proving to be a record-breaker as we continue to celebrate our 80th anniversary as a premier vacation destination,” said Visit Panama City Beach President and CEO Dan Rowe in a news release. “We look forward to carrying this momentum forward as we dive into a full schedule of fall events that includes the star-studded Pepsi Gulf Coast Jam music festival in September and the family-favorite Pirates of the High Seas Fest in October.”

Other fall events to look forward to in Panama City Beach include Schooners’ Lobster Festival & Tournament, Thunder Beach, the Chasin’ the Sun Music Festival, a Bloody Mary & Music Festival, the Florida Ironman triathlon, and Emerald Coast Cruisin’, to name just a few.

The Tourist Development Tax is a 5-percent bed tax collected from a special taxing jurisdiction within Bay County on short-term vacation rentals including hotels and condominiums. It is the most accurate gauge to estimate destination visitation numbers, according to the news release.

The tax funds the marketing and promotional activities performed by the Panama City Beach Convention & Visitors Bureau. It is also used for beach cleaning and grooming, product improvement and beach renourishment.

Source:  Panama City News Herald

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